Insight Survey offers two broad types of telephone interviewing methodologies for our B2B fieldwork: CATI research (Computer Assisted Telephone Interviewing) and in-depth interviews. Telephone research is highly cost effective as there is no need for the very expensive time and travel costs associated with personal interviews.
Telephonic CATI surveys are particularly suitable for highly structured questionnaires or where questionnaires involve complicated routing. The surveys are typically shorter in duration, usually 5-10 minutes. Telephonic (CATI) surveys increase the speed and accuracy by controlling the sample and questionnaire flow, thereby significantly reducing costs.
Our in-house B2B telephone unit includes dedicated CATI-stations, which offer numerous benefits, including:
Telephonic in-depth interviews is the ideal methodology for organisations that need to gather detailed information, thoughts and opinions from hard-to-reach B2B groups. These interviews are longer in duration, typically 15-30 minutes and allow for a semi-structured questionnaire or discussion guide to be used.
Through telephonic in-depth interview, your organisation can: