In market research, time and money is often wasted reinventing the wheel when there is no need – not when we have secondary desk research at our disposal. Secondary research costs little and delivers a lot so that the return on your research investment is maximised.
Secondary research (or “desk research”) refers to the collection of secondary data – that which has already been collected. Libraries, online databases, speaking to someone at a trade association, or carrying out an interview with an industry expert are all good sources – the Internet in particular becoming increasingly important.
Indeed, the Internet has opened up a realm of new possibilities in research methods and applications. With the continual development of the global Internet landscape and the rapid increase in penetration in all industrial markets, Internet research (or e-intelligence) is a key research tool.
Our approach is to ensure that we conduct comprehensive secondary desk research as a starting point for all studies to better understand the industry, market, and consumer trends. This allows us to deliver research findings and insights from key B2B stakeholders that provide a holistic, big-picture understanding.