Reps in any organisation represent a significant cost and they are competing against reps from competitor companies on a daily basis. It is therefore crucial that they are highly effective, undergo relevant training and the ROI is maximised through continuous feedback.
The Rep Monitor provides an opportunity for early onset intervention as opposed to retrospective sales analysis due to rapid responses and quick feedback and report turnaround time.
The tracking study provides ongoing insights regarding the ability of the business decision-maker/medical practitioner to clearly recall the interaction with your sales/medical rep:
The focus is on ensuring better relationships with business decision-makers/medical practitioners and product success by developing more effective marketing and communication.
Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.
For more about our research process, click here.