In B2B decision making is complex. It can involve many different people with different roles, agendas and preferences. We carefully uncover this dynamic and get to the root of who really wields power.
Not all buyers are the same. They can be segmented into distinct groups based on firmographics like company size or activity, and also according to their attitudes, needs and approach to decision making.
Our studies help you detail the right strategy through the following process:
Examples of questions that we will help you to answer:
Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.
For more about our research process, click here.