With technological advancements, online surveys have become the preferred data collection method for many customer and employee satisfaction surveys, as well as product and service feedback.
There are many reasons for conducting B2B online surveys, including cost savings, time savings and improved data accuracy levels through automatic routing. Online surveys also allow for feedback on audio-visual material e.g. TV ads, radio ads, print ads, branding, designs, and concepts.
Over the years, we’ve identified various techniques to maximise survey response rates and effectiveness:
The functionality, connectivity and processing power offered by modern mobile phones has opened up exciting, new possibilities for collecting market research data via online surveys, particularly in business-to-business markets where respondents can be difficult to reach.
We offer short online mobile/cellphone surveys which can be integrated with telephone and personal interview fieldwork.