Customer loyalty research has shown that most companies lose 45% to 50% of their customers every five years, and winning new customers can be up to 20 times more expensive than retaining existing customers. Moreover, just a 5% reduction in the customer defection rate can increase profits by 25% to 85%, depending on the industry.
In order to conduct successful customer satisfaction surveys, it is vital to employ an independent market research company so customers feel they can speak openly, confidentially, and without prejudice.
Insight Survey provides the following research solutions:
Example of questions we help you to answer:
Our customer satisfaction and loyalty surveys can help your organisation:
Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.
For more about our research process, click here.