Is SA’s Shampoo market being boosted by Dry Shampoo innovation?

The big question for most Shampoo companies is whether there is a sustainable market for Dry Shampoo, or, was it simply an innovative fad that resulted from the strict water restrictions imposed on large parts of South Africa’s Cape region that were experiencing severe droughts?

Globally, Dry Shampoo has gained immense popularity as a convenient product for the busy working individual. In South Africa, Dry Shampoo was an especially innovative product as the severity of the drought reached critical levels in the Western Cape region by 2015, forcing consumers to find alternatives to keep their hair clean without the use of water.

Insight Survey’s latest SA Hair Care (Shampoo) Landscape Report 2018 carefully unfolds the global and local Shampoo and 2-in-1 product markets based on the latest information and research.  It examines the market drivers and restraints as well as global and local market growth to present an objective insight into the South African Shampoo and 2-in-1 industry environment, market dynamics and its future.

In 2017, the global Shampoo market was worth US$27.7 billion and the 2-in-1 Product market was valued at US$2.7 billion. The Shampoo industry is projected to grow at a 5.1% compound annual growth rate (CAGR) over the 2018 to 2023 forecast period.

The hectic lifestyle and pace of modern consumers have resulted in the need for even more convenience, which includes finding shortcuts around washing hair. Dry Shampoo, which cleans hair without the use of water, has become a growing trend for the modern consumer. The global Dry Shampoo market was valued at US$3.0 billion in 2017, and is projected to grow at a 6.2% CAGR over the 2018 to 2022 forecast period, to reach US$4.1 billion by 2022.

The Shampoo market in South Africa grew by a compound annual growth rate (CAGR) of 4.3% between 2012 and 2017 and is projected to grow at a CAGR of 3.9% for the period 2018 to 2022. Consumers, especially working women, are trying to save time as much as possible which could potentially create a market gap for dry Shampoo products.

Thus far, the main reason for switching to Dry Shampoo in the South African market has been due to the drought that affected large areas of South Africa’s Cape region. Saving water became critical in the Western Cape during this period, especially in Cape Town. Residents had to take all measures to save water, including flushing toilets and taking showers less often. All residents participated, including Western Cape Premier who stated that she showered briefly once every three days and washed her hair only when she showered.

Despite the fact that Dry Shampoo was increasingly used during the times of the drought, it remains a niche product in the South African Shampoo market. Sustainable growth of Dry Shampoo may depend on establishing the need and benefit for convenience among consumers.

The South African Hair Care (Shampoo) Landscape Report (115 pages) provides a dynamic synthesis of industry research, examining the local and global Shampoo and 2-in-1 Product industries from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing and retailing to distribution, consumption, purchasing trends and pricing analysis.

Some key questions the report will help you to answer:

  • What are the current market dynamics of the global Shampoo and 2-in-1 Product industries?
  • What are the latest SA Shampoo and 2-in-1 Product industries trends, drivers, and restraints?
  • What are the value and volume trends in the SA Shampoo and 2-in-1 Product market (2012-2017) and forecasts (2018-2022)?
  • Who are the key manufacturing and retail players in the SA Shampoo and 2-in-1 Product industry?
  • What are the prices of Shampoos and 2-in-1 Products at retail outlets and pharmacies i.e. Pick ‘n Pay, Spar, Dischem, Clicks, etc.?

Please note that the 115-page report is available for purchase for R25,000 (excluding VAT). Alternatively, individual sections can be purchased for R9,000 (excluding VAT). For additional information simply contact us at info@insightsurvey.co.za or directly on (0)21 045-0202.

For a full brochure please go to: South African Hair Care (Shampoo) Landscape Report 2018 

About Insight Survey:

Insight Survey is a South African B2B market research company with almost 10 years of heritage, focusing on business-to-business (B2B) market research to ensure smarter, more-profitable business decisions are made with reduced investment risk.

We offer B2B market research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

Our bespoke Competitive Business Intelligence Research can help give you the edge in a global marketplace, empowering your business to overcome industry challenges quickly and effectively, and enabling you to realise your potential and achieve your vision.

From strategic overviews of your business’s competitive environment through to specific competitor profiles, our customised Competitive Intelligence Research is designed to meet your unique needs.

For more information, go to www.insightsurvey.co.za