Category Archives: Blog

The ‘Foreign’ Impact on South Africa’s Potato Industry:

Be it the economic repercussions of the recent wave of xenophobic violence sweeping the country; the import tariff war waged against European markets; or the effects of foreign viruses on domestic crop yield, it is clear that the market environment of South Africa’s potato industry is currently bound by a single common denominator: that of

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Behind the Curve: SA’s Maize Industry Woes

Despite strong growth in demand, global maize stocks have risen to multi-decade highs. Cumulative carryover stocks are forecast to reach a 27-year high by the end of 2014/15, led by strong gains in the major exporters and large worldwide harvests. However, according to Insight Survey’s latest Carbohydrate Landscape Report this global production trend has been

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‘Dependency’ is the Trend in South Africa’s Rice Industry

Dependency’ is the Trend in South Africa’s Rice Industry Whether it’s a reliance on foreign governmental support for agriculture (i.e. Thailand); riding the capricious waves of global import markets; having demand wax and wane in relation to the pricing of alternative staples; or simply being subjected to ever-changing consumer preferences (e.g. ‘Banting’), the perennial trend

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Is SA’s ‘Low-Carb’ Hype Starving Carb Sales?

This is the question on everyone’s lips. Amidst a backdrop of fiercely polarised opinions, it appears to be the burgeoning throng of ardent ‘Banting’ disciples that, spurred on by Noakes’ “Let the World Remember It Started in SA’’ mantra, are eclipsing the minority of sceptical naysayers who dare to question the logic behind a Low-Carb

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Insuring Customer Satisfaction

Customer Satisfaction Research focuses on customers’ perceptions and experience relative to products and services. Many firms are interested in understanding customer experience in order to improve current service offerings and ensure customer retention. We were approached by one of South Africa’s leading insurance companies to revise and refine their annual customer satisfaction tracking study in order to

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Catering to customer needs

Customer needs analysis is used in a variety of product and brand management contexts, including concept development, product development, value analysis and customer value analysis. We were approached by a medium-sized catering company based in Johannesburg  that provides equipment from large commercial catering equipment to catering smalls (e.g. crockery, cutlery). They  were eager to expand

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Understanding customer profiles and the decision making process

Understanding your customers is the secret to successful selling. Existing customers are important sources of information. The more you know about them, the easier it can be to increase their loyalty. You can also use the information you gather to help find new customers. Our Client is one of South Africa’s leading digital messaging companies

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Understanding and improving your brand

Brand tracking studies are an important tool in the day-to-day decisions brand managers make. They allow marketers to monitor a brand’s health and adjust marketing programs. Each brand faces different issues, which often require customised tracking surveys.

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Evaluating the success of Medical reps among medical practitioners

Medical representatives more commonly referred to as “reps”are a key link between medical and pharmaceutical companies and healthcare professionals. They sell their company’s products, which include medicines, prescription drugs and medical equipment, to a variety of customers including GPs and hospital doctors, pharmacists and nurses. They work strategically to increase the awareness and use of their

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