Category Archives: Blog

Is the Vitamins and Supplement Market outpacing the SA economy?

Considering the increasing global consumer awareness about good health, wellbeing and preventative healthcare, the unprecedented growth observed in the Vitamins and Supplements market in the last ten to fifteen years is unsurprising. However, given the economic challenges being faced by South African consumers over the past few years, has the South African market followed the

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Is SA’s love for Fast Food still growing?

The philosophical doctrine of ‘change being the only constant’, is wholly applicable to the South African Fast Food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies fuelled strong domestic growth as well as the launch and rapid expansion of multinational brands such as Burger King,

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Is The Bottled Water Market Drying Up?

The perception of the typical consumer is that water will always be readily available when required – turn open a tap and fill your glass or bottle. Recently however South Africa has experienced multiple droughts, dam levels have reached an all-time low in 2016 forcing water restrictions to be put in place. Does this mean

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Is the global health trend bringing out the ‘best’ in tea?

Considering the universal health benefits of tea, it seems an obvious answer. Since the majority of consumers are now looking for an alternative to sugar-rich carbonated beverages, tea presents the logical solution. After all, most herbal teas offer dietary or health benefits, whether it is aiding your digestive system, lowering blood pressure or just calming

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Will SA’s Short-Term Insurance Industry Prosper?

According to a recent report in a prominent South African publication, South Africa’s Short-Term Insurance Industry is on the cusp of a significant growth period. Gross premium income is expected to increase to R121 billion by 2017, equating to a whopping 39% increase over that period! However, whilst such projections may see industry stakeholders deliriously

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Is the state of the SA Chocolate Industry ‘Unhealthy’?

Over the past few years, the global health revolution has managed to firmly entrench its ‘clean-eating’ dogma into the minds of Mzansi consumers. As a result, we have witnessed a marked decline in SA chocolate consumption. However, it is not only the rise of such dietary dogma that has seen chocolate sales wane; but also

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Is SA’s Health Trend Boosting Fruit Juice Sales?

The answer seems obvious. It must be a resounding ‘yes’. Surely, the health fundi battalion, armed with neon à la mode apparel and spurned on by draconian dietary ideology, must be boosting RTD juice sales as they wage their corporeal war against the proverbial ‘bulge? One may certainly be forgiven for thinking so anyway. However,

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Are SA Coffee Drinkers Becoming More Sophisticated?

The life of the humble South African coffee mug is becoming somewhat precarious. This once cherished kitchen staple, generally emblazoned with whimsical caricatures or schmaltzy aphorism’s (e.g. ‘’World’s Greatest Dad’’), is slowly being cast aside, increasingly playing second-fiddle to its cosmopolitan and paper counterparts. Analysing the increasingly cultivated palate of the average South African coffee

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Have Vitamins and Supplements Become ‘Essential’ in SA?

The liberal use of the word “essential’’ is, well essentially (pardon the pun), quintessential marketing rhetoric used throughout the Vitamins and Supplements sector. However, whilst the efficacy of said claims across this alphabetic smorgasbord are debatable, the sector’s universal growth rate is simply unequivocal. With an expected compound annual growth rate (CAGR) of 6.8%, the

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