Author Archives: Yashvir Maharaj

Are Healthy Lifestyles Making SA’s Functional Foods Market Thrive?

Globally, consumers are increasingly becoming more health conscious and progressively taking the sentiment of ‘you are what you eat’ to heart. This trend has had a significant impact on various industries. It has specifically influenced the Functional Foods industry, which has witnessed significant growth over the last few years in both the global and South

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Is SA’s RTD/Iced Tea Industry Cooling Down?

Globally, ready-to-drink (RTD) tea continues to gain popularity as consumers’ perception of these products as a healthy alternative grows. However, in the South African market it appears as if RTD tea has become fewer consumers’ ‘cup of tea’ as the market has witnessed a decline in volume terms in the past year. Notwithstanding, it is

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Are natural and healthy choices keeping away the flu?

‘You are what you eat’ and ‘staying in shape’ are two factors that are becoming more relevant than ever before. There is a strong trend towards adopting healthier, more natural lifestyles. And although this trend may be beneficial to most, it could represent a challenge to the traditional OTC medication industry in the future. Insight

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Are functional and flavour trends boosting SA’s Bottled Water Industry?

Globally, there has been a growing trend amongst consumers towards better health and wellbeing. As a result, the global health trend has swept across all industries, including bottled water, with consumers seeking healthier beverage options such as bottled water rather than sugary beverage alternatives. Insight Survey’s latest South African Bottled Water Landscape Report 2019 carefully unfolds the global

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How is innovation impacting SA’s Coffee Industry?

As one of the world’s favourite beverages and major sources of caffeine for many consumers, coffee continues to play an integral role in the daily routines of society, and coffee consumption continues to witness strong growth globally. This is no different in South Africa, with the country’s unique culture and innovative trends helping the country’s

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