B2B Market Research Solutions

We provide actionable insights that deliver business growth through customised surveys and interviews with B2B stakeholders and decision-makers.

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At Insight Survey, we specialise in crafting comprehensive industry research reports that equip you with the knowledge needed to make informed, strategic decisions.

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About Us

Insight Survey is a South African Market Research agency with 20 years of experience, specialising in Business-to-Business (B2B) and Industry Research.

Our bespoke solutions deliver business growth by ensuring you make smarter, data-driven decisions with reduced investment risk.

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B2B Market Research Solutions

We provide actionable insights that deliver business growth through customised surveys and interviews with B2B stakeholders and decision-makers.

Business Growth Research

Business Growth Research

Obtain actionable insights on how to grow your business based on a deeper understanding of the market, competitors, brand, customer service, and the motivators for customers to switch.

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Brand & Advertising Research

Brand & Advertising Research

Evaluate the return on your marketing investment through feedback on key brand equity metrics, advertising effectiveness, or the evaluation of new advertising concepts.

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Customer Satisfaction (NPS) Research

Customer Satisfaction Research

Determine customer satisfaction across multiple business touchpoints and design win-back strategies to increase Net Promoter Score and brand loyalty.

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Employee Engagement Research

Employee Engagement Research

Engaged employees deliver better customer service and have increased productivity rates, resulting in happy customers and higher profits. Track your employee engagement and satisfaction.

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Customer Needs Research

Customer Needs Research

Understand the needs of your customers and determine unmet needs to unlock growth opportunities for the development of new products and services.

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Purchase Decision Research

Purchase Decision Research

Identify and understand the key decision-makers, gatekeepers, and influencers along the path to purchase. Uncover the decision-making factors and motivations to make you their 1st choice.

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New Product Development

New Product Development

Identify gaps in the market and gain feedback on the viability of a new product/service through concept testing to ensure successful new development market launches.

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Market Sizing & Opportunity Research

Market Sizing & Opportunity Research

Quantify the size of your market and your current share (TAM, SAM, SOM) to determine the market potential and identify opportunities for growth.

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Market and Competitor Intelligence

We provide intelligence that will ensure that you always stay ahead of highly competitive South African markets. We have a portfolio of Pre-Packaged Market Insights Reports, Quarterly Intelligence Monitors, and provide Bespoke Market and Competitor Analysis.

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SAMRA and B-BBEE Certification

Insight Survey are accredited SAMRA corporate members and a verified Level 1 B-BBEE company.

SAMRA – Southern African Marketing Research Association

Let’s Connect

Our team will respond within the next 24 hours, sooner if possible.
If the inquiry is more urgent, please call 021 045 0202 (Cape Town) or 010 140 5756 (Johannesburg).

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Our team dives deep into the South African and global markets, uncovering trends, challenges, and opportunities across a wide range of sectors. Whether you’re exploring new markets, launching a new product, or seeking to understand your competitive landscape, our industry insights reports provide the clarity you need to succeed.

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Frequently Asked Questions

Still Have Questions?

Can’t find the answer to your question? Send us an email and we’ll get back to you as soon as possible.

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