About Us

    Every business faces difficulties at one time or another. The challenge is recognising what these issues are and, more importantly, working out ways to overcome them. We offer B2B marketing research solutions to help you to successfully improve or expand your business, enter new markets, launch new products or better understand your internal or external environment.

  • Analytix Marketing Solutions has been providing consumer intelligence and market research solutions to companies in South Africa and globally for almost 10 years, a leader in its field of service offerings.
  • The company was founded in 2005 and is based in Cape Town. Insight Survey is Analytix’s specialist division dedicated to B2B Market Research, Online Surveys and Telephonic Research.
  • Ethnos is another specialist division dedicated to generating 360º consumer insights through cutting-edge Ethnographic Research and Eye Tracking Research techniques.

Insight survey provides dedicated customer focused marketing research solutions to help clients build brands, shape strategy and drive profitability.
Our expertise spans across various industry audiences including Food and Beverage, Technology, Automotive, Healthcare, Telecommunications, Financial Services, Retail, Publishing and Manufacturing.
Insight Survey service these verticals with an extensive repertoire of research tools to maximise research investments, in addition to research project design and management, we synthesize our client’s existing information to leverage and extend its value.

Our Specialties include:

  • Full-service marketing research;
  • Competitor intelligence research & market intelligence;
  • Integrate data insights across industry verticals;
  • Customer experience/satisfaction;
  • Brand strategy and tracking;
  • New product and service development;
  • Creative custom approaches to get maximum value from limited resources;
  • Strengthen existing research programs.

What our Marketing research solutions can do for you:

  • Improve customer experience & loyalty
  • Increase employee engagement
  • Understand market & customer needs
  • Develop targeted products
  • Deliver effective marketing
  • Support decision-making
  • Reduce investment risk
  • Improve accountability

At Insight Survey, we believe in the advantage marketing research gives business leaders to fully understand their industry, facilitate business development strategy, highlight company performance, and nurture industry growth.

VISION: To provide insightful B2B research solutions to our Clients so they make smarter, more profitable decisions with reduced investment risk, helping them grow their business to become industry leaders.

MISSION: We deliver innovative, tailored B2B research solutions of the highest quality based on our Client’s needs. We are passionate market researchers who care about helping our Client’s businesses grow and improve by gaining business-critical insight from their internal and external B2B customers. We do the best for our Clients, going the extra mile in order to build long-term relationships.

OUR BUSINESS PHILOSOPHY AND VALUES

  • A passion for B2B market research
  • Kaizen or continuous improvement
  • Innovative data collection with rapid turnaround times
  • Customised solutions with exceptional quality
  • Professional service
  • Honesty and integrity
  • Transparency with Clients