Telephone (CATI) Interviews

Telephonic surveys

Telephonic CATI surveys are particularly suitable for highly structured questionnaires or where questionnaires involve complicated routing. The surveys are typically shorter in duration, usually 5-10 minutes. Telephonic (CATI) surveys increase the speed and accuracy by controlling the sample and questionnaire flow, thereby significantly reducing costs.

Our in-house B2B telephone unit includes dedicated CATI-stations, which offer numerous benefits, including:

  • Highly cost-effective research methodology
  • Reduced interviewer error through automatic routing and navigation, ensuring increased data accuracy
  • Immediate/real time feedback of data
  • Ability to gain feedback from hard to reach B2B stakeholders
  • Shorter field times and therefore faster turnaround of projects

Telephonic in-depth interviews – an important methodology

Telephonic in-depth interviews is the ideal methodology for organisations that need to gather detailed information, thoughts and opinions from hard-to-reach B2B groups. These interviews are longer in duration, typically 15-30 minutes and allow for a semi-structured questionnaire or discussion guide to be used.

Through telephonic in-depth interview, your organisation can:

  • Use probing techniques to obtain in-depth answers to open-ended questions.
  • Gather data on more sensitive topics by reducing the reluctance encountered in a face-to-face interview.
  • Clarify and substantiate unclear responses.
  • Ask follow-up questions.