Market Research Process

We are experts at conducting Telephonic Surveys, Online Surveys and Personal In-depth Interviews among B2B target markets ranging from: Manufacturers, Suppliers, Distributors, Wholesalers, Retailers, Business and Purchase Decision Makers to Healthcare Practitioners and Medical Doctors, Business Owners, Company Managers and Employees.

Our services cover all aspects necessary for a successful project including:

  • Drafting of the questionnaire or discussion guide, sample size recommendations.
  • Survey programming (if required), conducting surveys or interviews, response filtering.
  • Data analysis and customised reports with recommendations based on the research findings.
  • Bringing the findings to life by cascading them throughout the organisation so you can optimise performance.

We begin by working interactively with you to create a questionnaire “from scratch” tailored specifically to your information needs and strategic objectives. Alternatively, we can use an existing survey questionnaire that you have designed or previously administered.

Based on our experience, we usually conduct Online Surveys or Telephonic Surveys with customers using our in-house telephonic survey unit. However, depending on the target market and your needs, we conduct Personal In-depth Interviews or Focus Groups Discussions with B2B customers.

For more about our market research methods, click here, click here.


A typical research project will usually take between 4 and 6 weeks to complete from approval to presentation of results, depending on: study complexity; your availability; timeliness in providing your input. We follow a strict set of guidelines in the deployment of online surveys once you have approved the research project proposal:

research-process