Food & Beverage

Like all business-to-business markets, the sector has a complex value chain with a wide range of diverse companies operating between ‘farm and fork’, so it is vital you work with the right market research company.

Food and beverage industry experience

Case study: Customer Needs & Opportunities in the Catering Industry

Outcome

We delivered an insightful quantitative report to our Client that helped them to develop a marketing strategy to expand into the new market segment and manufacture and supply products based on customer needs. They have since emerged as key suppliers to the new market sectors and have doubled in size and revenue.