Category Archives: Blog

Does SA’s Breakfast Cereals Market have a Future Life?

Insight Survey’s latest South African Breakfast Cereals Industry Landscape Report 2017 provides a dynamic synthesis of industry research, examining the local and global Breakfast Cereals industry from a uniquely holistic perspective, with detailed insights into the entire South African value chain. Globally, the breakfast cereals market was valued at approximately US$43 billion in 2016 and

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A healthier you starts with good digestive health

The postmodern tilt towards faster-paced lives has led to the global phenomenon of digestive distress. Several unhealthy lifestyle trends associated with hectic lifestyles; like poorer diets, increasing sedentary habits, and increased levels of stress; has led to the increase in the number of consumers suffering from common digestive issues. This is driving growth in the

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Is SA’s Bottled Water Market pumping?

According to the City of Cape Town’s Water Dashboard (4 September 2017), the current dam levels are estimated at 35.1% and the volume of usable water is 10% less than the measured dam levels. In supermarkets around the city, bottled water displays have become a common sighting and residents are clearly stocking up on water

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Is SA’s Fast Food Market still growing?

It is clear from the addition (e.g. Popeyes) and expansion of several Fast Food brands in the South African Fast Food market, that a large appetite for quick meals and indulgence exists amongst South African consumers. However, given the challenging economic environment, will the South African Fast Food market continue to grow in 2017? Insight

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Is SA’s Healthcare getting better?

Insight Survey’s latest SA Healthcare Industry Landscape Report 2017 carefully unfolds the healthcare landscape in South Africa based on the latest information and research.  It discusses the global and local burden of disease, analyses the SA Healthcare Policy, provides the latest stats on healthcare practitioners, hospitals and clinics, medical aids and pharmaceutical services. Globally, noncommunicable

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SA Energy Drinks Market, Monsters vs Bulls?

Our lives are becoming increasingly frantic: trying to balance work pressures, family obligations and personal time into one’s daily schedule is challenging. So, for many of us, a daily energy boost has almost become a necessity, and the myriad of energy drinks available in South Africa has made it a convenient, on-the-go solution. Insight Survey’s

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Is the SA Fruit Juice Market being squeezed?

Whether braving the queues at the supermarket at month-end or sitting in a restaurant or coffee shop one cannot help but notice the increasingly greater variety in fruit and vegetable juice flavours available to enjoy. What are the latest trends and reasons for these trends in the South African market? Is always reliable orange juice

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SA Cold and Flu Industry: In Sickness and in Health…

The 2017 cold and flu season is almost upon us again…in South Africa, seasonal flu tends to be very common, and usually lasts from April to August. With the rise of the antibiotic-resistant “superbug” and more aggressive strains of the influenza virus, OTC Cold and Flu Remedies will again be on the rise during this

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Is Café culture driving the SA Coffee Market?

For many consumers across the globe their morning ritual will not be complete without a cup of coffee: at home, on-the-go or during a business meeting at an upmarket pavement café. Coffee is the second most consumed beverage in the world after water. It is, however, significantly more than just a beverage. In fact, it

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Is the humanisation trend wagging the SA Pet Care market?

Around the world, similar scenes play out daily: the health-conscious go running with a dog by their side, dogs and children play elaborate games in local parks, glamourous ladies do window shopping with an equally stylishly dressed dog at their heels… Pets are becoming increasingly important, with a growing number of pet owners treating their

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