Category Archives: Blog

SA Energy Drinks Market, Monsters vs Bulls?

Our lives are becoming increasingly frantic: trying to balance work pressures, family obligations and personal time into one’s daily schedule is challenging. So, for many of us, a daily energy boost has almost become a necessity, and the myriad of energy drinks available in South Africa has made it a convenient, on-the-go solution. Insight Survey’s

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Is the SA Fruit Juice Market being squeezed?

Whether braving the queues at the supermarket at month-end or sitting in a restaurant or coffee shop one cannot help but notice the increasingly greater variety in fruit and vegetable juice flavours available to enjoy. What are the latest trends and reasons for these trends in the South African market? Is always reliable orange juice

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SA Cold and Flu Industry: In Sickness and in Health…

The 2017 cold and flu season is almost upon us again…in South Africa, seasonal flu tends to be very common, and usually lasts from April to August. With the rise of the antibiotic-resistant “superbug” and more aggressive strains of the influenza virus, OTC Cold and Flu Remedies will again be on the rise during this

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Is Café culture driving the SA Coffee Market?

For many consumers across the globe their morning ritual will not be complete without a cup of coffee: at home, on-the-go or during a business meeting at an upmarket pavement café. Coffee is the second most consumed beverage in the world after water. It is, however, significantly more than just a beverage. In fact, it

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Is the humanisation trend wagging the SA Pet Care market?

Around the world, similar scenes play out daily: the health-conscious go running with a dog by their side, dogs and children play elaborate games in local parks, glamourous ladies do window shopping with an equally stylishly dressed dog at their heels… Pets are becoming increasingly important, with a growing number of pet owners treating their

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Is Banting moving the SA cheese market forward?

Over the past few years, the global cheese market is one sector that has seen tremendous growth, however, given the significant economic challenges facing South African consumers cheese products are often viewed as a luxury purchase. With the Noakes-induced Banting trend in South Africa prescribing the consumption of cheese, just what impact, if any, is

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Is the Vitamins and Supplement Market outpacing the SA economy?

Considering the increasing global consumer awareness about good health, wellbeing and preventative healthcare, the unprecedented growth observed in the Vitamins and Supplements market in the last ten to fifteen years is unsurprising. However, given the economic challenges being faced by South African consumers over the past few years, has the South African market followed the

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Is SA’s love for Fast Food still growing?

The philosophical doctrine of ‘change being the only constant’, is wholly applicable to the South African Fast Food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies fuelled strong domestic growth as well as the launch and rapid expansion of multinational brands such as Burger King,

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Is The Bottled Water Market Drying Up?

The perception of the typical consumer is that water will always be readily available when required – turn open a tap and fill your glass or bottle. Recently however South Africa has experienced multiple droughts, dam levels have reached an all-time low in 2016 forcing water restrictions to be put in place. Does this mean

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