South African Ice Cream Industry Report


Compiled January 2016 (75 pages): The South African Ice Cream Landscape Report provides a dynamic synthesis of industry research, examining the local and global ice cream industry from a uniquely holistic perspective, with detailed insights from competitor analysis and manufacturing to consumption.

Full Report: R25,000 (excl. VAT)

Per Section: R9,000 (excl. VAT)


Some key questions the report will help you to answer:

For the Global Ice Cream Section:

  • What are the current market dynamics of the global ice cream industry?
  • What are the key trends and product developments within the global ice cream industry?
  • What are the global ice cream industry restraints (and reactive strategies)?

For the South African Ice Cream Section:

  • What are the current market dynamics of the ice cream industry?
  • What are the key ice cream industry trends?
  • What are the ice cream industry drivers and restraints?

For the South African Ice Cream Competitor and Pricing Analysis Section:

  • Who are the key retailer in the SA ice cream industry?
  • What are the prices at various retailers e.g. Milky Lane, Steers, McDonald’s?
  • What are the prices of hand-held and tub ice cream at supermarkets e.g. Woolworths, Pick ‘n Pay, Checkers?

In terms of South African Consumer Insights and Trends:

  • What are the Hand-Held Ice Cream and Ice Cream Tub consumption trends and statistics (2011-2015)?
  • What is the Hand-Held Ice Cream consumer and Ice Cream purchaser forecast for 2016-2019?