South African Fast Food Industry Report

Compiled August 2016 (124 pages): The South African Fast Food Industry Landscape Report 2016 (124 pages) provides a dynamic synthesis of industry research, examining the local and global Fast Food industry from a uniquely holistic perspective, with detailed insights into the entire value chain – from manufacturing to retailing, competitor positioning, latest marketing and advertising news for each competitor, pricing and promotions analysis, consumption and purchasing trends.

Full Report: R25,000 (excl. VAT)

Per Section: R7,500 (excl. VAT)

Some key questions the report will help you to answer:

For the Global and Local Sections:

  • What are the key factors that are driving the growth of the local and global markets?
  • What are the local and global industry challenges currently restraining market growth?
  • What are the latest South African Fast Food and street food trends (food trucks, food markets)?

For the Retail Competitor Analysis and Pricing Sections:

  • How did Fast Food companies perform in 2015/16, what is the strategic focus and expansion plans?
  • How are each of the Fast Food competitors positioned in the market?
  • What is the latest marketing and advertising news for each of the Fast Food competitors?
  • What is the pricing and recent promotions by category: Burgers, Chicken, Pizza

In terms of Consumer Insights and Trends:

  • What are the local consumption trends between 2009-2015 in the Fast Food industry?
  • How has the geo-demographic profile of Fast Food purchasers changed between 2009 and 2015?